CRM Online Software

CRM Online Software is another way to describe web based CRM software. With the proliferation of Internet access particularly by businesses, it's easier then ever for companies to deploy business applications by "renting" CRM Online software from application service providers. There are many benefits of CRM Online software compared to traditional on-premise software. CRM Online software requires no installation and maintenance by the customers using it and the start up cost is significantly lower than on-premise software. CRM Online software is also much faster to deploy compare to on-premise software.

CRM Online software really got started in the mid 1990's. At that time, vendors were really just providing web based contact management capabilities. As Siebel Systems, recently acquired by Oracle, was the dominant player in CRM during the late 1990's and early 2000 was able to rapidly expand the CRM market. CRM became a must have for companies and was the number 1 business transformation project for large companies.

CRM Online software really became widely adopted as Salesforce.com become the innovator and creator the disruptive technology that changed the market. Larry Ellison was one of the original investors in Salesforce.com and ironically Oracle is now competing with Salesforce.com after the Siebel acquisition.