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Contact management software is all grown up, and can do much more than just give reminders and store contact information. Most contact management software packages have evolved into something called "Customer Relationship Management" (CRM) in the last few years. Basic CRM software are basically the same as contact management tools, and more, in one inexpensive package.
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Contact Management software, On Steroids
CRM integrates contact management, customer information management and sales pipeline management. In other words, everything that makes the buying experience better for the customer and selling more efficient and profitable for the company is included in CRM software. Best of all, CRM is made to be used collaboratively-gone are the days when everyone has to network off of the same calendar application.
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Contact Management software and Beyond
CRM is the best thing to happen to contact management since the invention of the computer. CRM has all the features of a good contact management software, all the features of a good sales force automation (SFA) program, and then some. The per-user price is comparable to any contact management program. Sales managers will have a much better idea of what's going on in their team, and sales people will have more selling time because much of their reporting and forecasting duties are automated in CRM.
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The Truth Is Out There
Most contact management software on the market today are made to synch with e-mail and PDAs, and are at heart calendars and address books rolled into one. Most contact management software are stand-alone solutions that aren't dependent on any other software-though modern software has the ability to synchronize with any wireless device and "talk" to other software programs. Conctact management software is available online-it can be accessed anywhere and makes implementation a snap. These software packages can also be installed on a company's computers, which is a good solution for those who want to customize their software package and have a strong IT department. Cutting-edge vendors offer hybrid software solutions, where companies can quickly ramp-up with online software and move to on-site packages once they're ready
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